I like playing some Angry Birds. I like, not love playing it, but a lot of people out there love it to the point of creepiness. How does a game developer get this kind of response? Nothing about the premise is truly revolutionary. It is pretty much a tower defense game from the perspective of the invaders. The true genius behind Angry Birds is in the user experience. Transitional wait times, air velocity, and mysterious elements all add to the greater allure and addictiveness of the game.
Check it out: Why Angry Birds is so successful: A cognitive teardown of the user experience
While it is a little bit of a long read it reveals the true reason why you can't just put this game down.
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